What is the purpose of the 'Look Twice, Save a Life' campaign?

The 'Look Twice, Save a Life' campaign is specifically designed to increase awareness of motorcycle safety among drivers. The primary goal of this initiative is to reduce the number of motorcycle accidents by encouraging drivers of larger vehicles to be more vigilant and conscious of their surroundings, particularly around motorcycle riders. By promoting the message to look twice before making maneuvers such as changing lanes or turning, the campaign seeks to foster a safer environment for motorcyclists. This proactive approach emphasizes the importance of awareness and attentiveness, aiming to prevent accidents through simple yet effective behavioral changes among all road users.