What is the phenomenon called that may cause you to run into an object you are focused on?

The phenomenon where a rider may inadvertently steer towards an object they are focused on is known as target fixation. This occurs because humans tend to move in the direction they are looking. If a motorcyclist stares at an obstacle, like a pothole or a vehicle, their body instinctively follows their gaze, increasing the likelihood of collision. Target fixation can be particularly dangerous in situations requiring quick evasive maneuvers, as the rider may become so fixated on the object that they lose situational awareness of alternative paths or exits. Understanding this concept is crucial for enhancing an individual’s safety on the road by encouraging riders to look where they want to go, rather than at hazards.